What is New Day Originals?

New Day Originals is a UK womenswear label founded in 2020 by Dave and Finula Crowe, a small family business based in Brentwood, Essex. Fin designs every garment, focusing on sustainable fabrics and ethical production. The name comes from Finula's Irish roots: her name loosely translates from the Gaelic as fine new day.

What is New Day Originals known for?

The label is best known for statement printed cotton dresses with shirred waists, tiered midi skirts and bold botanical, stripe and parrot prints. Each piece is made in organic or eco-conscious cotton in limited runs, finished with the brand's stitched heart-with-wings emblem.

Where can I buy New Day Originals in the UK?

OSO Boutique stocks New Day Originals dresses at 14 High Street, Salisbury, and online with UK delivery.

Is New Day Originals true to size?

Generally yes. The shirred waists on styles like the Misha flex with you, which makes the fit forgiving. Our dresses run in UK sizes 8 to 14, with the candy stripe Misha sized XS to M. Call us on 01722 417382 if you would like fit advice on a specific dress.

How do I care for New Day Originals dresses?

A cold machine wash is right for the cotton styles, and air drying will keep the prints and shirring at their best. Always check the care label on your garment, as finishes vary between styles.

New Day Originals

New Day Originals is a small family label with a devoted following for its dresses. Fin Crowe designs every piece herself in organic and eco-conscious cotton, and the label takes its name from hers: Finula, loosely translated from the Gaelic as fine new day. Our New Day Originals edit at OSO Boutique in Salisbury is all dresses. Bold prints, shirred waists, midi lengths.

The Misha dress comes in two moods, a candy stripe and a pink parrot print, both with shirred waists, V-necklines and tiered midi skirts that move as you walk. The Sydney is a botanical-print cotton shirt dress with a sash belt to cinch the waist. The Sani, in bold blue organic cotton with an intricate white border pattern, is the most polished of the four and works as easily for an event as for a long lunch.

Dave and Fin launched New Day Originals from Brentwood in 2020, after lockdown gave them the push to turn a long-held idea into a business. Fin, born in Tipperary, wanted stylish, ethically made clothing to be easier to find, so she started designing it herself. Every garment carries the label's stitched heart-with-wings emblem, fabrics are chosen for their lighter footprint, and collections run in limited numbers.

We stock New Day Originals because these dresses hold their own in a boutique full of individual pieces. Come and try them at 14 High Street, Salisbury, or order online with UK delivery.