Mama B is a Made in Italy womenswear label founded in Ivrea, Piedmont in 2008. Every piece is designed and produced in Italy, with a focus on soft jersey, fleece and knitwear cut into relaxed, deconstructed silhouettes for everyday wear.

What is Mama B known for?

Mama B is best known for its neutral, earthy colour palette, relaxed wide-leg trousers, and soft knitwear in cotton jersey, boiled wool and linen blends. Pieces are designed to mix and layer easily, with an understated, deconstructed aesthetic rather than a trend-led one.

Where can I buy Mama B in the UK?

OSO Boutique stocks Mama B at 14 High Street, Salisbury, and online with UK delivery.

Is Mama B true to size?

Mama B runs relaxed and deconstructed by design, so most pieces sit true to size or slightly looser through the body. Sizing generally spans XS to XL depending on the style. Call us on 01722 417382 if you would like advice on a specific piece.

What materials does Mama B use?

Mama B works mainly in cotton jersey, boiled wool, fleece and linen blends, all sourced and made in Italy. Most knitwear is best hand washed or washed on a gentle cycle, and tumble drying should be avoided to protect the fabric's softness and shape.

Mama B

Mama B is a Made in Italy label through and through. Founded in Ivrea, Piedmont in 2008, the brand designs and produces every garment on Italian soil, with a focus on jersey, fleece and knitwear cut into relaxed, deconstructed shapes for women who want ease without giving up style.

The palette stays deliberately neutral, cumino, calce, antracite, lichene, so pieces mix and layer without a second thought. Fabrics are chosen with the same care as the cut: soft cotton jerseys, boiled wool knits and linen blends that soften with wear rather than wearing out. It is quiet, considered design, built to be worn on repeat rather than for one season.

Our Mama B edit covers the range. Bianco and Mira trousers come in crinkle linen and cotton twill, cut wide and easy through the leg. Knitwear spans the Kira and Alison jumpers in striped and solid colourways, the Cosmico and Crema cardigans, and the Cie cardigan in antracite. The Adel crinkle jacket and Goccia linen gilet cover outer layers, and the Luce scarf and Spacco collar add the finishing details.

Try Mama B in the boutique at 14 High Street, Salisbury, or shop the collection online with UK delivery.